Why Use Video on your Business Website?
Rank Better in Google
Businesses that include video on their site generally see higher engagement rates, higher click-through rates, and higher conversion rates. In fact, 80 percent of people who watch a video ad will recall it even a month later, and 12 percent will purchase the product from the ad.
Stand Out From The Competition
There’s no doubt about it: video is an important part of content marketing and it’s only going to become more essential. Consider these facts:
- 90 percent of online consumers report that a business’ product or service video helps them make a decision to buy
- 65 percent of executives who watch work-related videos visit the business’ website afterwards
- 64 percent of people who visit a business’ website are likely to buy their product after watching a video
- real estate listings that include a video get 403% more inquiries than those without video
Demonstrate Your Product
Sometimes your product requires a slightly more detailed explanation, and a demo video can be much more ideal than a written description.